Selected work ↓ View CV ↗
Portrait of Alex Rodríguez
Alex RodríguezMarketing / Creative
Selected work

Campaigns that connect creative and performance.

I work best where strategy, execution and measurement overlap. These projects show that mix across ecommerce, sports sponsorship and B2B acquisition.

Born to Play · campaign video

Social / ecommerce campaign video

Bumrs Born to Coach hoodie campaign image
Product / campaign photography
Bumrs gym campaign photography
Campaign content
Creative system

Bumrs Black Friday campaign creative
Bumrs Black Friday campaign creative
Bumrs product creative
Bumrs product creative
Bumrs product creative
AI-assisted creative

Experimenting beyond the standard content mix.

AI-generated video concept developed as a social creative experiment, adding another production route alongside photography, video editing and campaign design.

Lil Netty · AI-generated concept
Paid media results

Creative backed by measurable performance.

Selected Meta campaign results showing the link between creative execution, acquisition strategy and commercial outcomes.

Meta Ads always-on performance showing 447 purchases
Always-on cold acquisition447 purchases · $18.68 CPA · 5.73x ROAS
More campaign resultsSeasonal & funnel campaigns
Mother's Day Meta Ads performance
Mother's Day · 26 purchases · $13.68 CPA · 11.19x ROAS
Black Friday Meta Ads sales performance
Black Friday sale · 24 purchases · $30.15 CPA · 3.61x ROAS
Black Friday early access lead generation performance
Black Friday early access · 37 form submissions · 13.74x purchase ROAS

Lauxes vs Generic · campaign film
Behind the scenes · Gold Coast Titans

Lauxes Grates lead generation performance

Lauxes Grates · brand sizzle reel
04

From product details and installation environments to people and brand stories — content created to make a technical product feel visual, useful and recognisable.

Selected photography

Product, people & spaces.

Lauxes Grates product photography beside a Porsche wheel
Product detail / lifestyle
Lauxes Grates warehouse content photography
People / operations
Lauxes Grates residential bathroom photography
Residential project
Lauxes Grates bathroom photography
Architecture / interiors
Additional assets

Content creation in practice.

Additional social-first video assets created as part of broader campaign and brand work — supporting a hands-on approach to content within an end-to-end digital marketing role.

Bumrs · gym session reel
Encasa · Lane Cove reel
Lauxes Grates · pool transition reel
Capabilities

About

Contact

LinkedIn ↗CV ↗